Information Systems & Digital Business
Scientific excellence through interdisciplinary research on IT trends and digital business models in the Information Systems & Digital Business cluster.
The Information Systems & Digital Business cluster comprises the following institutes and professorships:
- AI in Management ( Prof. Dr. Stefan Feuerriegel)
- Digital Management and New Media( Prof. Dr. Thomas Hess)
- Chair of Digital Services and Sustainability ( Prof. Dr. Johann Kranz)
- Electronic Commerce and Digital Markets ( Prof. Dr. Martin Spann)
- Chair of Digital Work ( Prof. Dr. Anne-Sophie Mayer)
Digital technologies are relevant for all types of companies, from established corporations to medium-sized businesses and start-ups. The cluster deals with digitization, digital transformation, and new technological trends. The focus is on the impact of digital technologies on companies, consumers, and society.
The common goal is to explore which digital innovations currently exist, how they are changing the competitive environment and interaction with consumers, and how companies can systematically tap into them. Understanding and classifying digital technologies are the anchor points of the cluster, with the focus on potential for new approaches to value creation and management rather than on the details of technical implementation.
Research focuses
- Management of digital transformation
- E-commerce
- Start-ups in the digital economy
- Digital advertising and platforms
- Strategic information and IT management
- Applications of artificial intelligence in companies
- Data-based business models
- Privacy on the Internet
- Consumer behavior in digital markets
- Digital innovations for different business functions and industries
- Efficient and effective use of digital technologies
- Sustainable use of digital technologies
Other clusters
The cluster Finance & Insurance is based on the following institutes and professorships:
- Institute for Finance & Banking
Prof. Dr. Ralf Elsas - Institute for Capital Markets and Corporate Finance
Prof. Dr. Markus Glaser - Institute for Risk Management and Insurance
Prof. Dr. Andreas Richter - Institut für Financial Innovation and Technology
Prof. Dr. Ryan Riordan - Professorship for Behavioral Risk Management and Insurance
Prof. Dr. Johannes Jaspersen
More about the Finance & Insurance Cluster
The cluster works closely with the Centers of Excellence LMU-ifo Economics & Business Data Center (EBDC) and the Munich Risk and Insurance Center (MRIC).
The cluster focuses on accounting and auditing (Accounting), corporate accounting and controlling (Controlling), and business taxation (Taxation).
The cluster Marketing & Innovation Management is based on the following institutes and professorships:
- Institute for Marketing
Prof. Dr. Dr. h.c. Marko Sarstedt - Institute for Market-based Management
Prof. Dr. Manfred Schwaiger - Professor of Innovation, Entrepreneurship & Sustainability
Prof. Dr. Ali Aslan Gümüşay - Institute for Innovation Management
Prof. Dr. Jelena Spanjol - Max Planck Institute for Innovation and Competition
Prof. Dr. Dietmar Harhoff, Ph.D.
(Full-time director at the Max Planck Institute for Innovation and Competition)
The cluster Management & Strategy is based on the following institutes and professorships:
- Institute for Strategy, Technology and Organization
Prof. Dr. Jörg Claussen - Institute for Leadership and Organization
Prof. Dr. Martin Högl - Institute for Strategy, Technology and Organization
Prof. Dr. Tobias Kretschmer - Professorship for International Management
Prof. Dr. Helene Tenzer - Institute of Strategic Management
Prof. Dr. Anja Tuschke - Institute for Human Capital Management
Prof. Dr. Ingo Weller
The area of Human Resource Education & Management is assigned to the Management & Strategy cluster. The following institutes belong to this area:
The clusters work closely with the Centers of Excellence.